Up until about two years ago, I wasn’t really a big YouTube user. I would watch the occasional video and that’s about it. I’m not really sure why that is because now I spend most of my spare time on the platform. It has quite quickly become a replacement for TV, perhaps due to the amount of stuff to watch. “Each minute, YouTubers upload a total of 400 hours of content” (Mediakix, 2017), one thing I always find myself watching on YouTube are travel videos. I love watching people travel the world, exploring new places, staying in amazing locations across the planet. Although these types of videos do always leave me feeling as though I want to pack a bag and go travelling.
To find out a bit more about how popular travel videos were, I began my research by looking into the top channels in that category. A blog post written by NeoReach revealed that the top ‘Travel Influencers on YouTube’ (NeoReach 2016) are:
1 – Louis Cole
Louis Cole is the British travel YouTuber behind the channel “FunForLouis”, which has gained over 1.8 million subscribers on YouTube. Louis creates daily vlogs of his travels, which range from the beaches of South Africa to the spectacular city of Istanbul to the Amazon Rainforest. Louis has partnered on influencer marketing campaigns with Nestlé, London Real Academy, and more.
2 – Jackson Harries
In 2011, Jack Harries decided to take a very special gap year. One that would not only lead him around the world but also one that he would document and put online for the world to experience with him. Since then, Jack and his identical twin brother Finn have gained over 4 million YouTube subscribers and keep producing spectacular travel content. Jack has collaborated with Skype, Sony, and MyDestination.
3 – Casey Neistat
Casey is one of the most renown YouTubers, with over 3.6 million subscribers. He frequently travels around the world, ranging from Los Angeles to Amsterdam to Istanbul. Casey also regularly collaborates with Nike and their Fuel Band, as well as Mercedes-Benz.
It is clear by their subscriber counts that all three of these channels are very successful, which in turn suggests that the category of travel is popular on YouTube. For this reason, I wanted to base my idea for a channel around travelling but perhaps add something to it to separate it from other travel videos. Another type of video I love watching on YouTube and one that is clearly very successful on the platform is reviews. To put this into context, one of the biggest review channels on YouTube is ‘Ryan ToysReview’. Ryan’s channel currently has 18,106,468 subscribers and makes an estimated £1.3M – £20.2M per year (Social Blade 2018). Looking at these statistics, I think combining both travel and review would create a successful channel.
MEDIAKIX, 2017. THE 11 BIGGEST STATISTICS TO KNOW ABOUT YOUTUBERS, CONTENT CREATORS, & THE YOUTUBE COMMUNITY Available from: http://mediakix.com/2017/04/youtuber-statistics-content-creators-demographics/#gs.1Qr4lFb0
NEOREACH, 2016. Top Travel Influencers on YouTube Available from: https://neoreach.com/top-travel-influencers-youtube/
SOCIAL BLADE, 2018. Ryan ToysReview Available from: https://socialblade.com/youtube/channel/UChGJGhZ9SOOHvBB0Y4DOO_w